Individual Case Study Assignment (4,000 words) Business Synoptic ( Essay - 1

Individual Case Study designation (4,000 words) Business Synoptic ( adjustments) 3 - Essay ExampleThe firm has therefore established its core return strategic management, a continuous expansion, domestically and globally (Furman, 2005). Thus, an effective merchandiseing management stratagem has been formulated. on that point are four major elements involved in Wal-Marts competitive strategic management and market approach. These include situation analysis, strategy formulation, implementation and evaluation (Bivens, 2006). Wal-Mart has therefore aggressively expanded globally specially in the emerging markets of China and India by applying these concepts through strategic management inherently encompassing marketing management. The companys main strategic management approach is olibanum underpinned when the firm devises methods that can set about about a competitive advantage to its market segment (Johnson et al, 2006, Pg.242).In the control of the retail markets, Wal-Mart has devised a marketing strategy based on discounting its products while retaining high standards as envisioned by kick downstairs Sam Walton (Wal-Mart.com). The firm has efficient supply chain management systems including its overseas networks particularly China thus gaining a competitive edge (Vance and Scott, 1994, Pg.119). In its domestic strategy, the firm originally expanded into small towns, scarcely has since captured former(a) rivals territories in the major city centres and globally by applying high quality service and discounting policies (Vance and Scott, 1994, Pg.69). Wal-Mart other competitive strategy correlated to its market strategies is encouraging branches or own stores to compete against each later on locking out other competing firms as the firms diverse stores fiercely vie for the local anesthetic market segment (Quinn, 2000, Pg.115).Through some intensive advertising campaigns, Wal-Mart strategic management approach coincident to its marketing tactics has bee n positively promotion of its brand name as